12 Ways to Turn Your Voice Into a Brand
By Christine Blosdale – The Expert Authority Coach™
If you want to be hired, heard, and remembered, here are 12 practical steps you can start using today to amplify your brand, own your authority, and build unstoppable momentum.
1. Get visible: if you’re not seen and heard, you’re not hired
You could have the most brilliant ideas, the deepest expertise, and the best intentions — but if nobody knows you exist, you won’t be the person called when opportunity arrives. Visibility is a business requirement, not a vanity metric.
Ways to build visibility:
Create short, frequent content (videos, Reels, micro-podcasts, posts).
Host workshops and webinars that let prospects meet you live.
Appear on podcasts, livestreams, or panels to reach new audiences.
Write long-form content too: articles, guest posts, and books build persistence.
Visibility compounds. Show up consistently and give people repeated opportunities to recognize and remember you.
2. Repurpose everything: you already have more content than you think
Don’t stare at a blank page — your voice is already content. If you speak for a living (webinars, podcasts, interviews), you have the raw material for books, guides, or courses.
Repurpose by:
Recording webinars and editing them into readable chapters.
Transcribing episodes into narrative sections.
Bundling episodes into books or course modules.
Turning highlights into social posts or newsletters.
Your expertise is valuable. Package it in different ways so it can live longer and reach more people.
3. Treat your podcast like a puppy: consistent care matters
Most podcasters quit after 7 episodes. Why? Unrealistic expectations. Think long-term instead: aim for at least 12 episodes before deciding if podcasting is right for you.
Twelve episodes = 12 weeks of consistent content, time to refine your style, and enough material to build momentum. Care for your podcast like a puppy — with attention, consistency, and fun — and it’ll grow into a loyal asset.
4. Make your website and media kit work for you
When someone finds you online, they should know within seconds who you are and what you do.
Above the fold, ask yourself:
Does your homepage clearly state who you serve and the results you deliver?
Do you have a short video or clear value statement that answers, “Why you?”
Is your media kit easy to download and packed with proof?
Your media kit = credibility. Include a short bio, headshot, speaking topics, past appearances, logos, and metrics. And yes — invest in a professional headshot. It pays for itself.
5. Pitch like a storyteller — not a promoter
Cold “put me on your show” emails don’t work. Instead, tie your pitch to a timely angle or bigger context (an event, trend, or news item).
A strong pitch includes:
Hook: a timely angle or event.
Expertise: proof of authority (books, appearances, results).
Value: what the audience will learn.
Ease: your availability, format, and a simple media kit link.
Great pitches make life easier for the host and richer for the audience.
6. Use the right platforms to be discoverable
You don’t need to spend big. Use tools like:
HARO or SourceBottle to respond to journalist queries.
Featured & Quoted to connect with media.
Canva to design “As Seen On” graphics.
Every media appearance becomes a building block for the next one.
7. Beat imposter syndrome by focusing on service
Stop asking “Am I good enough?” and start asking “Who can I serve today?”
Reframe your focus:
Identify one specific person you want to help.
Write content directly to them (“you” language).
Offer small wins (guides, workshops, tips) and notice how they respond.
When you obsess about others’ transformation, your own fears shrink.
8. Prepare for interviews so you shine
Preparation = respect for the host and audience.
Do this before interviews:
Prepare 3–4 key points and stories.
Rehearse but keep it natural.
Bring energy and curiosity.
Record practice runs to trim filler words.
If you’re memorable and valuable, you’ll be invited back again and again.
9. Turn your podcast into products
Think of podcasting as a content factory. Episodes can fuel:
Books (compiled, edited from audio).
Courses (episodes become modules).
Premium bonus episodes for members.
Clips for corporate clients or speaking reels.
Monetisation follows momentum. Create value first, opportunities second.
10. Be strategic about podcast format
You don’t have to run forever. Choose your model:
Ongoing podcast: builds relationships and brand recognition.
Limited series (12–15 episodes): tight storytelling, launches, evergreen assets.
Both are powerful — pick based on your goals and stamina.
11. Spend wisely — budget what matters
High-impact investments:
A professional headshot.
A clear, effective homepage.
A polished media kit.
Coaching/mentorship for fast-tracking.
Low-cost/free wins: Canva, HARO/SourceBottle, batch-recording, and networking.
Spend smart, not big.
12. Keep it simple, easy, and fun
Complexity kills creativity. Simplicity fuels momentum.
Try this:
Record one 5-minute episode per week.
Post one helpful tip on social media.
Send one pitch per month.
If you keep things simple, easy, and fun, you’ll stay consistent — and consistency is where the magic happens.
Final Thoughts
If you want to grow your authority, remember this:
👉 If you’re not seen and heard, you’re not hired.
Start showing up consistently, even in small ways. Repurpose what you already have. Focus on serving others. And most of all — keep it human.
The world rewards the visible, the useful, and the authentic. Go let your voice become your brand.